Joico Colour Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

Hair should be pre-lightened (bleached) to a pale blonde before coloring. When color is applied to virgin (unprocessed/natural) hair, results will vary (according to hair texture and color) colour may not show. This product should not be used for dyeing eyebrows and eyelashes. If eye contact does occur, rinse immediately with warm water and contact a physician.

*this product may temporarily stain skin, and permanently stain floor, bath tub, fabric, towel, etc.  Please use with caution and follow a licensed professional guidelines*